Poke the Box [Hardcover]
By
Seth Godin
Product Description
When my cousin was born, my MIT educated uncle built a buzzer box with two switches, some lights and a few other controls on it.
It looked like something from a nuclear power plant, not a kid’s toy, but he tossed it into the crib anyway. Terrifying or mysterious, it depends on your perspective.
It presented two options: poke to see what happens or do nothing.
How do computer programmers learn their art? Is there a step-by-step process that guarantees you'll get good? All great programmers learn the same way. They poke the box.
They code something and see what the computer does. They change it and see what happens. They repeat the process until they figure out what works.
That's what happens when you poke -whether it's the market or your customer or what you think about yourself - you solve the puzzle by poking.
This is manifesto is about starting to poke. Starting a project, making a ruckus, taking what feels like a risk.
Poke the Box reminds us that life is a buzzer box. If we want to make things happen, we need to remember to poke.
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Review
Even though it seems short, the book is full of condensed advice and information. After reading it, I became more aware of my own displays of initiative and began noticing when others were taking charge of their affairs -- and more importantly, when they were not.
I read the whole thing on my iPhone, during 3 days' worth of commute. It was a pleasure.
Reviewed by: Horia Dragomir (Timisoara, Romania)
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Seth Godin is the author of ten international bestsellers that have been translated into over 30 languages, and have changed the way people think about marketing and work. His Unleashing the Ideavirus is the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.
His penultimate book, Tribes, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.
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Also available in Kindle Edition
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